The NHS and Captain Tom Moore represent the best of our nation, and for this reason Win or Lose would like to play our part in supporting the fundraising of Captain Tom.
Our ethos as a brand is about appealing to ‘tribes’. Primarily our focus has been around sport, but the military and workplace are both symbols where people with common goals and aims meet.
The Rainbow has come to symbolise our hope for better things, and blue and white is now synonymous with the NHS. For this reason, for every pair of socks in these 2 colours which we sell over the month of May we will donate £2 to the Captain Tom Moore campaign.
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