Win or Lose is a premium British menswear brand. Our vison is all about: "Whatever your passion, sport, or lifestyle and whether you win or lose, always show your true colours". We have a great collection of colourful men's socks, men's scarves, polo shirts, t shirts, knitwear, and accessories. But best of all, you can personalise our chameleon Win or Lose logo in the colours of your choice to really make a piece of clothing special to you. Our Weekend Socks and Weekday Socks make great gifts to a friend or yourself!